By KBB.com Editors
KBB Expert Rating: 8.4
The iconic BMW 3 may be the industry's most benchmarked vehicle. Virtually all competing automakers – most notably Audi, Mercedes-Benz, and Lexus – have tried to match (or surpass) its beautifully balanced dynamics, upscale image and enthusiast appeal with luxosport compacts of their own, and some have come close. But none so far has quite bulls-eyed that elusive target. Making that challenge even more difficult is the 2013 addition of available xDrive all-wheel drive (AWD), a still-quick but more fuel-efficient ActiveHybrid 3 model and (soon) a sports wagon. To make the nameplate more accessible to the masses, BMW offers a new entry-level 320i model that delivers 3-Series prestige at a buyer-friendly price. The previous-generation coupe, convertible and performance-based M3 variants are carried over as 2013s for now, but all-new versions on the new platform are not far away.
If you are a true driving enthusiast (or want to be seen as one) and can afford a true enthusiasts' compact sports sedan, equipped as you want it and wearing that pricey propeller badge, you will enjoy the BMW 3's image, driving dynamics and (down the road) strong resale value.
If you can see beyond the vaunted BMW badge and would like an equally satisfying luxury-sports compact for similar or significantly less money, there are a lot of excellent alternatives beginning with the Audi A4, Mercedes-Benz C-Class, Infiniti G37, Lexus IS and the new Cadillac's ATS.
At nearly $3,300 less than the previously entry-level 328i, the new 320i gives BMW a lower entry point for the 3-Series without compromising its luxury pretentions. Other noteworthy additions for 2013 include available xDrive AWD and a new ActiveHybrid model, which teams a 55-hp electric motor with the TwinPower turbo-6 for a combined 335 horsepower and a modest boost in fuel efficiency.
Driving Impressions A major element of the 3 Series' appeal is its grin-inducing driving dynamics. We've tested the sedans and coupes on slow, fast, twisty and hilly roads and on challenging race...courses, and they go, steer, corner and brake as well as, or better than, anything in their segment. Especially impressive is the balance of cornering prowess with comfortable ride. The fuel-saving stop-start feature shutters when it kills the engine at rest, and again when it restarts as the brake is released, but it can be switched off. The delightfully torquey turbo-6 is good for 5.4-second 0-60 bursts, but the surprising turbo-4 is only about a half-second slower, with the down-powered 320i version turning in a time of roughly 7.1 seconds. As a bonus, the twin-scroll turbo used on both powerplants are virtually free of turbo lag. But if the standard variety fails to arouse your senses, the 414-horsepower M3 is sure to plaster a smile on the face of even the most discerning enthusiast.
BMW PARKING ASSISTANT
This feature helps you to maneuver into parallel parking spaces by first measuring a potential space's size to be sure the car will comfortably fit, then automatically steering into it. The driver just has to operate the accelerator and brake and keep an eye on the area around the car.
SURROUND VIEW SYSTEM
Cameras in the outside mirrors provide a bird's-eye top view of the area around the car to aid maneuvering in tight spaces, while the selectable Side View function uses cameras in the sides of the front bumper to monitor traffic crossing in front of the car.
BMW calls its 2013 3 Series interior "straight out of the BMW design handbook," meaning an uncomplicated look with tight fits, simple shapes and upscale materials. The cockpit, angled toward the driver by seven degrees, presents important controls within easy reach, and the rear cabin is a bit roomier than before. The four circular dials are speedometer, tachometer, fuel gauge and oil temperature – but there's no coolant-temperature or oil-pressure gauge. The console-mounted iDrive controller is handy to both driver and front passenger, and its freestanding central screen boasts a flat-TV-like trans-reflective, high-resolution display.Exterior
When BMW's 1977 3 Series replaced the respected but ungainly 2002, its styling was a pleasant surprise. Thirty-six years later, its evolving design has never again surprised, and that's a good thing. Line up all six generations, and the evolution is apparent. Each new 3 Series logically follows the one before it, remaining conservative but contemporary for its time. Even to the casual observer, there is never a doubt what it is. Today's slightly longer and taller model differentiates itself mostly by adding more character lines and creases and visually connecting its headlamps to its signature twin-kidney grille. Similarly, the equally-iconic M3 maintains its long-standing tradition of elevating the 3 Series' athletic looks to the next level by way of distinctive front and rear fascias, quad exhaust outlets, and a wider, more aggressive stance.
As expected, 2013 BMW 3 Series sedans come well equipped with Leatherette upholstery, automatic climate control, cruise control, a leather-wrapped multifunction steering wheel, halogen head- and fog lamps with automatic headlight control, rain-sensing wipers, adaptive brake lights, run-flat all-season tires on 17-inch alloy wheels, Bluetooth connectivity, and a 9-speaker audio system with HD Radio and a USB port. Still, a power driver seat and a fold-down rear seat are extra-cost options. Standard Driving Dynamics Control offers ECO-PRO, Comfort and Sport settings, while standard safety features include stability and traction controls, anti-lock braking, active head restraints and eight airbags.
The 3 Series option list boggles the mind. Among the more interesting are a Parking Assistant and the Surround View camera (see Favorite Features), navigation with real-time traffic, Active Blind Spot Detection, lane-departure warning, collision warning and automatic collision notification. Available Comfort Access pops the trunk lid when you wave your foot under the bumper, Variable Sports Steering offers different steering ratios for varying conditions, and a head-up display projects key information in the driver's line of sight. An M Sport package adds adaptive sport suspension, aero aids and M wheels, while three packages called "Lines" (Luxury, Modern and Sport) let buyers customize their car's appearance.
Three gasoline engines are offered in 2013 3 Series lineup: A 2.0-liter turbo-4 in 320i and 328i models (detuned in the 320i), the 3.0-liter inline turbo-6 (now available in nearly all BMWs) in 335i models, and a potent 414-horsepower naturally-aspirated V8 reserved for the range-topping M3. Each boasts the unique combination of BMW "Valvetronic" fully variable intake-valve lift, "Double Vanos" dual-cam phasing, and direct gas injection. Both turbocharged mills offer a choice of 6-speed manual or 8-speed automatic transmission driving the rear or (with newly-available xDrive) all four wheels. A 6-speed manual gearbox or a quick-witted dual-clutch 7-speed automatic is available on M3 models. Unlike its high-performance challenger, the Audi S4, the M3 is not available in all-wheel-drive configuration. The new ActiveHybrid 3 marries a 55-hp electric motor (packaged inside the 8-speed automatic housing and driven by a lithium-ion battery) to the turbo-6 for a combined 335 hp (not the sum of both peak outputs, since both engine and motor can't operate at max power simultaneously).
2.0-liter turbocharged inline-4
180 horsepower @ 5,000-6,250 rpm
200 lb-ft of torque @ 1,250-4,500 rpm
EPA city/highway fuel economy: 23/36 mpg (manual), 24/36 mpg (automatic), 23/35 mpg (AWD)
2.0-liter turbocharged inline-4
240 horsepower @ 5,000-6,000 rpm
255 lb-ft of torque @ 1,250-4,800 rpm
EPA city/highway fuel economy: 22/34 mpg (manual), 23/33 mpg (automatic)
3.0-liter turbocharged inline-6
300 horsepower @ 5,800 rpm
300 lb-ft of torque @ 1,200-5,000 rpm
EPA city/highway fuel economy: 20/30 mpg (manual), 23/33 mpg (automatic), 23/28 mpg (AWD)
3.0-liter turbocharged inline-6 (hybrid)
335 horsepower @ 5,800-6,000 rpm
330 lb-ft of torque @ 1,200-5,000 rpm
EPA city/highway fuel economy: 25/33 mpg
414 horsepower @ 8,300 rpm
295 lb-ft of torque @ 3,900 rpm
EPA city/highway fuel economy: 14/20 mpg, 13/20 mpg (convertible, manual)
By wildbill on Saturday, March 28, 2015
I own this car - My approximate mileage is 200overall rating 10 of 10rating details
Pros: "Quiet, smooth, responsive, "one with the road,""
Cons: "Price - probably $5k more than others considered"
Likely to recommend this car? (1-10): 10
"This is my 4th BMW...1990 5 series, two 328 coupes and now 335xdrive. I had sworn off BMW because of expense of repair and "snob" impression attached to the brand. About 6 months ago I sold my 2009 328 coupe, which was a great car. Over the past month, decided I need a car again, I started looking. Tried Avalon Limited, Accord Touring, Audi A3; A4. After realizing I just wasn't comfortable with the Japanese cars, though they are very very good cars. The Avalon really has some amazing virtues. Anyhow, I am much more comfortable with German handling and ambience. The A3 was very appealing, but just not the same as BMW. I had decided to order another 328, but this time sedan without the sport package. The only issue with my prior coupe was the choppy ride with the sport handling. Yes, it could be a virtue, but for my purposes it wasn't idea. Anyhow, I found a 2014 BMW 335 that was new but unsold, about $9k off of sticker. I didn't want the larger motor, but what the heck. The car had everything I was looking for. This was the BEST CAR DECISION I've ever made. The car is quiet, smooth yet typical BMW handling. Sound system great. Interior remarkably spacious. Fit an finish perfect. I had looked at Lexus ES 300, which also was remarkable, but finish too plush and ride just not the same. With the BMW you feel connected to the road, yet very comfortable. Mileage? So far about 35 on highway and 25 overall. The larger motor does produce much more get up and go but the mileage is decent. What about repairs? Yeah, I'm sure I'll grumble when the time comes. However, I'd highly recommend this vehicle. You won't regret it. My other cars have included BMW (4th with current) Toyota Avalon, Honda Accord, Highlander, Jaguar S series, Nissan Maxima, Oldsmobile Cutlas and Chevy Nova (I'm 60 years old). By far, this is the best I've had. Second runner up is my 5 series BMW followed by the Avalon....just as reference. Hope this is helpful to somebody."
By Bond95492 on Thursday, February 19, 2015
I don't own this caroverall rating 7 of 10rating details
Pros: "Comfort ride, 3 Modes Offered"
Cons: "Trunk space, I Drive/Changing Mode lock"
Likely to recommend this car? (1-10): 4
"I actually got the BMW 328i as part of a rental upgrade and was happy to try out this vehicle since this is one car I was considering for my next car purchase. Overall the interior seating is comfortable and the car seemed to handle well. I loved that you can go from a Econ mode to a Sport mode quickly. I definitely felt the difference when switching to a different modes (especially to the Sport mode). The car was very quiet on the road. In most cases I was going 80 mph without realizing it. It was an automatic and the shift gear was electronic and took some time in getting use to (from getting into drive, reverse and parking), but once you got used to it was good. The stereo sound and linking to my device for music was easy and the music sounded good. However, the volume is extremely low when it came to broadcasting my Siri. Was using this as part of traveling and found it useless. Needless to say we had two phone so I used the other for navigation while the other played the music. I didn't experience a low volume when making a call, so I was a little perplexed why the car had trouble on this item. Now the grips of the car. It is a key-less car, meaning that you have a button to start it. However, there was no interior trunk opener. To open the trunk it required me to get out the keys from my pocket and use the remote. If there was a button in the car, it wasn't stage clearly. Another thing I found was the trunk space was extremely small. I could only fit one standard suit case and 2 carry-on and one kids suit case. The standard suit case could not be placed on it's side (up right position). It is a standard dimension suit case and did not have this issue in my VW Passat. There was room above the suit cases, but I was still off by half an inch to stack a smaller suitcase. This was frustrating (only 4 of us traveling) when loading up the car and I'm really good about utilizing every possible configuration to maximize space. Needless to say one suitcase had to travel with the kids in the back seat. This became a concern since I didn't want to leave the suitcase in the backseat only for the car to be broken into. While I praised the stereo above, the controls of the stereo are only found on the steering wheel and the I-Drive Touch Interface system. Unfortunately, when transferring from each car modes (Eco, Comfort, Sport) the main info screen changes as well and locks out the the music screen that was on display. You had to wait for the screen to go back from the mode screen to the music screen before you can do anything with regards to music. If not you wind up being locked into the mode screen. This happen to me for a couple of times when I changed my driving mode and tried changing my music to fit he drive. Unfortunately, I got locked into the car mode screen multiple time which was quite frustrating. The last gripe I have with this car was the cup holders. For a hot coffee enthusiast like myself, I drink my coffee with a sleeve. Now when placing the cup of coffee into the cup holder the cup and sleeve fits with no problem, but when removing the cup to take a drink the sleeve gets caught on a lip of the cup holder. To make matters worse, it is a pain to fish out the sleeve from the cup holder. The lip is caused by two mismatched size holes. Really made me wonder how this could of happened and gotten missed when designing this part of the car. Overall, I was originally supposed to get a Chevy Impala as a rental car but glad I was able to try this car out. It would have been interesting to compare these two and provide some feedback, since this is the other car I'm considering in buying. Even with some of the quirkiness of the car design, I have to admit it the ride was smooth when in the comfort mode. Unfortunately, I it is not enough for me to consider this car as part of my next future buy line-up."
20 people out of 26 found this review helpful
By Jordan on Monday, February 09, 2015
I own this car - My approximate mileage is 14,400overall rating 9 of 10rating details
Pros: "Drive, ride, looks, feel, MPG"
Cons: "Several features that should be standard are not"
Likely to recommend this car? (1-10): 9
"This car has almost everything you could ask for in its class and then some. It looks great, drives exceptionally well and gets great gas mileage (I average 24 or so in the city and 35 on the highway - on premium). The 4 years of free service are an excellent touch to sell this car. One MAJOR flaw however - the car does not come standard with HID headlamps, or the bi-xenon headlights with the Halo's. BMW is famous for their projector headlamps and halo rings... and their best selling model doesn't have it standard? Don't even get me started on the backup equipment... Compromises were made, but the final product executes as it should, but for a price."
23 people out of 51 found this review helpful
By Minnotte on Saturday, January 24, 2015
I own this car - My approximate mileage is 13,500overall rating 10 of 10rating details
Likely to recommend this car? (1-10): 9
"Luxury and power well matched. My only gripe is the awkward shifting it makes at slow speeds when I first get going out of my driveway in the parking lot ...it seems to jolt. Next time I'm getting the smooth shifting 5 series."
28 people out of 49 found this review helpful
By Dream reaper on Sunday, January 18, 2015
I own this car - My approximate mileage is 18,000overall rating 8 of 10rating details
Pros: "acceleration, build quality and fun to drive"
Cons: "storage, costly options, few standard features"
Likely to recommend this car? (1-10): 8
"I've owned this vehicle for 19 months, and my overall impression is favorable. On the positive side, the car has exceptional build quality, a rigid chassis, powerful turbo charged 4 cylinder engine, and once the turbo gets spooled up, this thing runs like a hungry cheetah! On the down side, every option comes a la carte and at a premium cost. I live in New England, therefore I opted for the XDrive, cold weather pkg., Nav & leather seats, which stickered at over $46,000.00, yet no back-up camera- no reason for a car in this class not to have a backup camera standard. Also the steering is far too light, and not reminiscent of previous generation 3s. That said, this car is not about practicality. If that were the case, I would have purchased a Honda Accord. In the end, the car really is a joy to drive, sips gas, when I'm not putting my foot in it, and has been exceptionally reliable. Would I purchase another? YES!"
25 people out of 43 found this review helpful
By turk on Sunday, December 21, 2014
I own this car - My approximate mileage is 567overall rating 7 of 10rating details
Likely to recommend this car? (1-10): 2
"This is one of the noisiest vehicles I've ever driven. It comes with run-flat tires which make add to the dynamic noise. On concrete road surfaces, you can't hear yourself think. The nav/radio/info device is quirky. It works sometimes and not at other times. It changes from radio to nav information on its own. Sometimes the automatic trunk opening system works; sometimes not. The other day I walked past the back of the car and the trunk opened. It's opened twice on the road while the car was moving. Still, I don't know what I'd chose besides this car if the dealer offered to take it back. I guess I'd chose my old 2004 325!"
44 people out of 83 found this review helpful