By KBB.com Editors
The 2010 Audi A3 has succeeded where others before it have failed. Conventional wisdom says Americans don't purchase small premium-luxury hatchbacks, and the lackluster sales of earlier entrants, such as the BMW 318ti and Mercedes-Benz C230 coupe, seem to lend credence to the theory. Yet, despite all odds, Audi's A3 has caught on, offering four-door versatility wrapped in a sleek package that forgoes a trunk in favor of a rear hatchback. Of course, it doesn't hurt that the A3 is priced well below $30,000, offers the choice of gasoline or diesel engines and is fitted with many of Audi's trademark features, such as quattro all-wheel drive and the revolutionary S tronic direct shift gearbox.
Hungering for a European sports sedan like an Audi A4, BMW 3 Series or Mercedes-Benz C-Class, but can't quite justify the expense? If so, the 2010 Audi A3's taut handling, sophisticated design and hatchback versatility, at a price lower than those worthy machines, could make this car a keeper.
For some reason, American buyers have not traditionally warmed to vehicles with a utilitarian four-door hatchback configuration. And if you are the type who buys vehicles for sheer size and interior room, other models will better satisfy you for the price.
For 2010, Audi drops the 3.2-liter V6 engine option, replacing it with an all-new 2.0-liter TDI clean diesel engine. Available only with front drive and automatic transmission, the new A3 TDI is expected to exceed 40 mile per gallon highway. Other changes include the addition of last year's S line exterior equipment on all models, while Premium Plus models now feature standard HID head lamps. New options include wood interior trim, leather and alcantara seats and a revised Titanium Sport Package.
Driving Impressions Audi engineers have certainly achieved their design objective of creating a hatchback with the feel of a sports car, and while it might seem odd to the uninitiated, the S...tronic-equipped version is actually sportier than the manual shift model, because the shifts arrive with racing-inspired quickness. The A3's small size, taut suspension and willing FSI engine also make it a blast to drive through curvy stretches, but at the same time, its highway ride quality won't make you regret you didn't opt for a more sedate sedan. The seats offer good support, and the rear-seat area is surprisingly spacious, but some folks might be disappointed by the size of the rear cargo area. The dash is one of the most clear to understand we've ever encountered and the switches and controls are intuitive.
S tronic direct shift gearbox (DSG)
Inspired by auto racing technology, the S tronic transmission facilitates lightning-fast gear changes thanks to its electro-hydraulically controlled twin-clutch design. Automatic shifts through the six gears are so quick and well-timed that even the most skilled driver might wonder why she or he should shift manually. The S tronic is so efficient that it delivers better EPA fuel economy numbers than does the manual gearbox.
Rear Side Impact Airbags
Available as optional equipment, these additional airbags add another layer of safety for rear seat occupants.
When it comes to the interior treatment, the 2010 Audi A3 demonstrates it truly is a "premium" compact. The overall design is decidedly upscale, and the aluminum-surrounded round front air vents are among several touches that echo the stylish Audi TT. The leather-wrapped steering wheel has a satisfying heft, while the gauges housed in a simple binnacle are easy to scan. Aluminum rotary knobs on the automatic climate control system and several other aluminum pieces give the interior an aeronautical feel. Rear-seat passengers are treated to better accommodations than one might expect in a compact car, and the folding rear seatback features a pass-through for carrying longer items. Wheelwells intrude a bit into the rear cargo area, but it is exceptionally well-finished, with a cargo net to secure loose items.Exterior
The 2010 Audi A3's droop-nose grille treatment gives it a strong family resemblance to its larger Audi brethren, the A8, A6 and A4. With wheels thrust out to the corners and a tapered tail, the A3 has a purposeful, sporty look, emphasized by new wheels and tires that fill the wheelwells. The sloping rear window adds to the aggressive appearance, but the trade-off is less interior cargo space. The rear hatch opens easily but seems relatively narrow, and justifiably so, since this is, after all, a small car. Clear-glass headlamp covers and available xenon headlamps give the A3 an exclusive demeanor.
The declared objective of the A3 was to offer the same high levels of standard equipment found in larger premium automobiles, so this vehicle doesn't skimp. Standard items include dual-zone automatic climate control with pollen filter and sun sensor, leather seating, 140-watt stereo with 10 speakers and SIRIUS Satellite Radio 17-inch alloy wheels, cruise control, Hill hold assist, power windows and central locking with remote. Safety features such as the electronic stability program (ESP), front seats with active head restraints, remote keyless locking, front and side airbags for driver and front passenger and the Sideguard airbag system are all standard on the A3.
The A3 option list includes a Cold Weather Package featuring heated seats, mirrors and windshield washer nozzles; a Sport Package adds sport seats, sport suspension and 18-inch wheels and the Titanium Sport Package adds leather and alcantara seats, piano black inlays and headliner, black grille surround and unique seven-spoke 18-inch wheels. Stand-alone options include rear side-impact airbags, aluminum roof rails, walnut wood inlay, DVD navigation and the Open Sky power moonroof.
Audi's FSI direct-injection gasoline engine with turbocharger powers the A3 2.0T. It can be fitted with a conventional six-speed manual transmission or the optional S tronic direct shift automatic and with front or quattro all-wheel drive. The 2.0-liter engine is remarkably tractable, with nearly none of the turbo lag that afflicts some other turbocharged engines. The 2.0-liter TDI clean diesel doesn't have as much horsepower, but its significantly greater torque makes it almost as quick as its gasoline cousin while delivering superior fuel economy. Too bad Audi doesn't offer quattro with the TDI, but with traction and stability control, the front drive TDI should still perform admirably in all weather conditions.
2.0-liter in-line 4 turbocharged
200 horsepower @ 5100 rpm
207 lb.-ft. of torque @ 1800 rpm
EPA city/highway fuel economy: 21/30 (manual), 22/28 (automatic), 21/28 (quattro)
2.0-liter in-line 4 turbodiesel
140 horsepower @ 4200 rpm
236 lb.-ft. of torque @ 1750-2500
EPA city/highway fuel economy: 30/42
By Philbert on Tuesday, October 28, 2014
I own this car - My approximate mileage is 65,000overall rating 1 of 10rating details
Pros: "Nice package, wife wanted a compact,nice car"
Cons: "Worst gearing design on a car in last 25 years!"
Likely to recommend this car? (1-10): 1
"10 mph in first gear, 2650 Rpm at hiway speed, worst car design I've ever seen. Love our A4, which has less power but lower rpm at speed, thus the A4 gets way better mileage. We will not buy another Audi due to experience with this one!"
4 people out of 12 found this review helpful
By Hooty on Tuesday, September 09, 2014
I own this car - My approximate mileage is 31,000overall rating 9 of 10rating details
Pros: "great gas mileage, handles tightly, scoots."
Cons: "A/C could move more air, uses premium."
Likely to recommend this car? (1-10): 9
"Very responsive and peppy. Drives like a German sports car. comfortable even for my 6' frame. Could use some A/C vents in the back....its hot in Texas. 18" Audi wheels and low profile tires gets second looks from others. Cool running lights."
9 people out of 18 found this review helpful
By deb on Wednesday, August 27, 2014
I own this car - My approximate mileage is 1,350overall rating 8 of 10rating details
Likely to recommend this car? (1-10): 5
"inside. If I bought another Audi I think I would upgrade to the 4 as they look to be more comfortable have a nicer interior."
1 person out of 2 found this review helpful
By Tom in VA on Thursday, May 22, 2014
I own this car - My approximate mileage is 29,000overall rating 10 of 10rating details
Pros: "Just plain high quality."
Cons: "You pay for quality."
Likely to recommend this car? (1-10): 9
"I have the tdi. Maintenance costs are moderate to high, but the tightness of the transmission, the completely thought through components and system integration make it a delight to drive. The S-line transmission make country driving more fun, and stuck in traffic it is quiet and smooth. It was about $7or 8K more than the Jetta hatchback, but worth it because the finishes, components, electronics, etc. are more durable. I've had it almost 2 years now and nothing has broken, fallen off, or worn down. Finish is still as new. The power of the diesel engine is gratifying. It has the power to zoom out of a tight situation while going 80."
10 people out of 16 found this review helpful
By Justin on Monday, May 12, 2014
I owned and sold this car
Reason: Crashed it
Cons: "Maintenance cost."
Likely to recommend this car? (1-10): 10
"This is the best car I have ever owned. It handles amazing and gets great milage. It stores a ton of stuff and people and still looks cool."
5 people out of 11 found this review helpful
By LT on Tuesday, April 22, 2014
I own this car - My approximate mileage is 142,000overall rating 10 of 10rating details
Likely to recommend this car? (1-10): 10
"I owned the car for three years now. It's fun to drive. I owned a 2.8 before and having the 2.0t is the best set up audi designed. Go and test drive one for yourself I know you will love it!!!"
8 people out of 12 found this review helpful