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Kelley Blue Book Review
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Overview
2008 BMW 135 135i Front angle medium view photo KBB Editors' Overview
Rising gas prices and increasingly crowded roads have turned many car-buyers' eyes toward small cars. BMW would love to cash in on this growing interest, but can it do so without diluting or cheapening the brand's premium image? BMW hopes the 1 Series will prove it can, and is entering the lower levels of the United States' luxury market cautiously, so only the 1 Series Coupe and Convertible will be sold here, even though three and five-door versions are also available in Europe. Those who think BMW's 3 Series has grown too big or expensive can look to the 1 Series as a smaller, more affordable convertible option.
You'll Like This Car If... You May Not Like This Car If...
If you think smaller and lighter cars tend to be the most fun, we think you'll like the 2008 BMW 1 Series Convertible. It features a quiet, well insulated top and excellent top-down air-flow management, freeing it from the vices that commonly plague convertibles. You may not like the BMW 1 Series Convertible if you want both front and rear passengers to be equally comfortable, as the rear seats border on claustrophobic.
What's New for 2008
Over the years, the entry price of BMW's 3 Series Convertible has swelled to more than $43,000, pushing it out of reach for many buyers. The 1 Series Convertible is nearly $10,000 less expensive, giving more buyers the chance to own a BMW convertible without dipping into their childrens' college funds.
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© 2008 Kelley Blue Book Co., Inc. All rights reserved. 11/23/2008. The specific information required to determine the price for this particular vehicle was supplied by the person generating this report. This report is intended for the individual use of the person generating this report only and shall not be sold or transmitted to another party. Kelley Blue Book assumes no responsibility for errors or omissions. (v.081103)

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