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Kelley Blue Book Review
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Overview
2008 BMW 128 128i Front angle medium view photo KBB Editors' Overview
Rising fuel prices and increasingly crowded roads have turned many car-buyers' eyes toward small cars. BMW would love to cash in on this growing interest, but can it do so without diluting or cheapening the brand's premium image? BMW hopes the 1 Series will prove it can, and is entering the lower levels of the United States' luxury market cautiously, so only the 1 Series Coupe and Convertible will be sold here, even though three and five-door versions are also available in Europe. Those who think the 3 Series has grown too big or expensive can look to the 1 Series as the new heir to BMW's compact performance crown.
You'll Like This Car If... You May Not Like This Car If...
If you think smaller and lighter cars tend to be the most fun, we think you'll like the 2008 BMW 1 Series. MINI Cooper fans looking to move up to a slightly larger, more serious car will also feel at home in the 1 Series. Those looking to maximize their buying dollars may not be attracted to the 1 Series. For just a little more money, buyers can step up to the roomier and arguably more desirable 3 Series. Plus, the 1 Series has seating for only four passengers, so if you need room for five look elsewhere.
What's New for 2008
BMW's last model in the entry-level market, the 318ti, never really caught on with U.S. buyers. With nearly a decade to mull over what went wrong, BMW is once again ready to dip its toes into entry-level luxury waters with the new 1 Series.
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© 2008 Kelley Blue Book Co., Inc. All rights reserved. The specific information required to determine the price for this particular vehicle was supplied by the person generating this report. This report is intended for the individual use of the person generating this report only and shall not be sold or transmitted to another party. Kelley Blue Book assumes no responsibility for errors or omissions. (v.081200)

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